Our Strategy

Delivered through our strategic priorities and underpinned by our ESG and digital investment.

Delivering growth

  • Continued investment to drive organic growth, focus on returns
  • Improved cross divisional working to exploit opportunities

  • Acquisition opportunity from refreshed corporate development strategy

Driving operational excellence

  • Driving simplicity and consistency through operating model, supported by digital roadmap
  • Using the benefit of the Group’s scale to drive value
  • Appropriate balance between efficient central functions and agile customer centric divisions


  • A unique mix of rich heritage, new leadership and fresh ideas
  • Recruiting, retaining and developing our people who grow with us
  • Rewarding our people fairly

Digital roadmap

  • Modest investment in digital
  • Building on what we already have
  • Leading to better cross divisional working, customer experience and data and decision making

ESG focus

  • Important area for stakeholders
  • A pragmatic approach
  • Focus on capex and management of supply chain

Our Business

We operate across different markets and geographies, with market leading positions in niche sectors.


Specialists in equipment rental, delivering sector-leading results.


Our core values and responsible business framework guide our approach to ESG.